What is AEO and why does it matter?

Answer Engine Optimization (AEO) is the practice of structuring your content and markup so AI answer engines like ChatGPT, Perplexity, and Google's AI Overviews can accurately extract and cite your business. As more users ask AI tools instead of searching Google, businesses without AEO become invisible in those results. We implement schema markup, structured content, and AI discoverability files to ensure your business appears where answers are being generated.

What is GEO — Generative Engine Optimization?

GEO focuses on making your business discoverable by autonomous AI agents — software that researches and recommends businesses on behalf of users without a human typing a search query. We implement Agent-to-Agent (A2A) protocols, machine-readable architecture, and entity optimization so AI systems can identify, understand, and recommend your business.

How long does SEO take to show results?

Technical SEO improvements can show results within 2–4 weeks. Keyword rankings typically move meaningfully within 3–6 months of consistent content and optimization work. AI citation presence builds over 2–4 months as entities and schema are indexed. We report monthly so you see progress at every stage — not just the end.

Do you do SEO for non-Webflow sites?

Yes. While we specialize in Webflow SEO, our SEO, AEO, and GEO services apply to any platform — WordPress, Shopify, custom-built sites, and more. The 8-phase framework is platform-agnostic; only the technical implementation steps differ.

What's included in monthly SEO reporting?

Growth and Strategic clients receive monthly reports covering organic traffic trends, keyword rankings with month-over-month changes, backlink profile updates, Core Web Vitals status, conversion metrics, and AI citation presence tracking. Reports include actionable next steps — not just data.

Coherent Agency

Services

Enhancing Online Visibility through SEO & AEO

We help B2B and growth-stage brands turn their websites into high-performing marketing assets. As a Toronto-based Webflow agency, we combine strategy, SEO, and conversion-focused design to build websites that don’t just look good — they drive measurable business results.

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Problem

The Problem With Most SEO Agencies

Our SEO and AEO strategy services ensure your Webflow site gets found on Google and surfaced by AI engines. Technical SEO, schema markup, and content strategy built into every project from day one.

Custom Table

What Goes Wrong	What It Costs You
Only optimizing for Google rankings	You're invisible on ChatGPT, Perplexity, and Gemini — where your buyers are searching
Keyword stuffing with no content strategy	Traffic without intent — visitors who never convert
Technical SEO ignored after initial audit	Crawl errors, broken links, and Core Web Vitals issues accumulate silently
No schema markup or structured data	AI engines can't extract or cite your business accurately
Reports full of vanity metrics	You see impressions go up but can't connect SEO to revenue
Generic agency with no platform expertise	Webflow-specific SEO opportunities missed entirely

Expertise

What We Design

Traditional SEO

The foundation. Technical health, keyword strategy, and content architecture that earns rankings — and keeps them.

Technical SEO audit: crawlability, site speed, Core Web Vitals, indexing, structured data
Keyword research with priority scoring, search intent mapping, and content gap analysis
On-page SEO: title tags, meta descriptions, heading hierarchy, internal linking
Content strategy: topic pillars mapped to buyer journey stages with publishing calendar
Monthly performance tracking: rankings, organic traffic, backlinks, CTR trends

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AEO — Answer Engine Optimization

AI answer engines don't crawl the web the same way Google does. We structure your content and markup so ChatGPT, Perplexity, and Gemini can accurately extract and cite your business.

FAQ and How-To schema markup for featured snippets and AI-extracted answers
Structured content architecture optimized for direct answer extraction
AI discoverability files: llms.txt and llms-full.txt for LLM discovery
Entity optimization — establishing your brand as an authoritative, citable source
Monthly AI citation monitoring: tracking whether answer engines are referencing your business

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GEO — Generative Engine Optimization

Autonomous AI agents — systems that research, compare, and recommend businesses on behalf of users — are emerging fast. We make sure your business is discoverable by them.

Agent-to-Agent (A2A) protocol implementation for autonomous AI agent discovery
Machine-readable site architecture: clean JSON-LD, sitemap, robots.txt, and semantic HTML
Organization and service schema that AI systems can parse and trust
Positioning strategy to appear in AI-generated recommendations and comparisons

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Webflow SEO Specialists

Running a Webflow site? We know the platform inside out — its strengths, its SEO quirks, and how to maximize visibility for Webflow-hosted sites specifically.

Webflow CMS collection configuration for scalable, SEO-friendly content
Native Webflow SEO fields, canonical tags, and redirect manager — used properly
JSON-LD schema implementation within Webflow's embed architecture
Page speed optimization for Webflow-specific performance bottlenecks
llms.txt and A2A protocol setup on Webflow hosting

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Our Process

How We Work

Business Research

We learn your positioning, audience, competitive landscape, and commercial goals. SEO strategy without business context is just keyword guessing.

Competitor Analysis

Real search-level data on who's taking your traffic, what they rank for, and where the gaps are. We identify opportunities your competitors haven't touched.

Analytics Setup

GA4 and GTM configuration with goal tracking, event setup, and automated health monitoring. You can't improve what you can't measure.

Technical SEO Audit

Full crawl analysis: indexing issues, broken links, duplicate content, page speed, Core Web Vitals, mobile usability, and structured data errors.

Keyword & Content Strategy

Priority-scored keyword opportunities with search intent mapping, content gap analysis, and a publishing calendar mapped to buyer journey stages.

Machine-Readable Implementation

Schema markup (Organization, Service, FAQ, Article, BreadcrumbList), llms.txt for LLM discovery, and A2A protocols for autonomous agent discoverability.

Solution

Why Choose Coherent for SEO, AEO & GEO

Most SEO agencies offer the same playbook. We offer the next one.

Beyond traditional SEO: We optimize for Google, AI answer engines, and autonomous agents in one integrated strategy — most agencies only do the first
Structured 8-phase process: Documented deliverables at every step. You always know what's being done and why
Webflow specialists: We're certified Webflow developers. We implement SEO at the code level, not just in a plugin
Real engineering depth: Computer Science degree + AWS Solutions Architect certification. We understand AI systems architecture — not just keyword tools
Machine-readable implementation: Schema markup, llms.txt, and A2A protocols that most agencies have never heard of
AI citation monitoring: We track whether your business is appearing in AI-generated answers — and optimize to improve it
Data-driven framework: Every recommendation backed by live data from Ahrefs, GA4, and proprietary monitoring tools — not assumptions

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FAQ

Frequently Asked Questions

Ready to build something coherent?

Let's talk. We're dedicated to bringing your vision to life.

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