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Services
Branding & Web Design That Actually Converts
We help B2B and growth-stage brands turn their websites into high-performing marketing assets. As a Toronto-based Webflow agency, we combine strategy, SEO, and conversion-focused design to build websites that don’t just look good — they drive measurable business results.
Problem
The Problem With Most Web Design
Your website is the first thing prospects judge. If it doesn't reflect who you are And convert visitors into customers, it's costing you money.
The real cost: Lost revenue from poor conversion rates, damaged credibility from an outdated or generic site, and wasted budget on designs that look good in Figma but fall apart in production.
Expertise
What We Design
Brand Identity
Your digital presence starts before the first wireframe. We define the visual language that makes your brand recognizable and consistent across every touchpoint.
- Logo design and brand mark system
- Color palette with accessibility-tested contrast ratios
- Typography hierarchy (headings, body, accent)
- Brand guidelines document for consistent application
- Visual direction and mood boards
UX/UI Design
Every layout decision is informed by how real users navigate, scroll, and click. We design in Figma with conversion in mind — not just aesthetics.
- User flow mapping and information architecture
- Wireframes with hierarchy and content strategy baked in
- High-fidelity UI design with responsive breakpoints
- Interactive prototyping for stakeholder review
- Micro-interaction and animation planning (GSAP, Lottie, 3D)
Conversion-Focused Web Design
This is where design meets revenue. We apply CRO principles from the first wireframe — not as an afterthought after the site launches.
- Strategic CTA placement based on scroll depth and engagement data
- Social proof integration (testimonials, logos, case study callouts)
- Above-the-fold value proposition optimization
- Form design optimized for completion rates
- Landing page design for campaigns, product launches, and lead generation
- Page speed optimization — because a 1-second delay costs 7% in conversions
Professional Website Redesign
Already have a site that's underperforming? We redesign with purpose — preserving your SEO equity while upgrading the experience.
- Current site audit (analytics, heatmaps, conversion funnel analysis)
- Competitive design benchmarking
- Content-first redesign approach
- Full 301 redirect mapping to protect rankings
- 30-day post-launch performance monitoring
Our Process
How We Work
1
Discovery & Brand Strategy
We learn your business, audience, and competitive landscape. If you need brand identity work, this is where we define your visual direction. If you have existing branding, we audit it for digital effectiveness.
2
Information Architecture
We map out your site structure, user flows, and content hierarchy. Every page has a job — we define what that job is before designing a single pixel.
3
Wireframing
Low-fidelity layouts that nail the structure, content hierarchy, and conversion flow. We validate the strategy before investing in visual design.
4
UI Design in Figma
High-fidelity designs with your full brand applied. Responsive layouts across desktop, tablet, and mobile. Interactive prototypes so you experience the site before development starts.
5
Client Design Review
High-fidelity designs with your full brand applied. Responsive layouts across desktop, tablet, and mobile. Interactive prototypes so you experience the site before development starts.
6
Design Handoff to Dev
With designs approved, we prepare annotated Figma files, component specs, animation notes, and asset exports. Our dev team builds it on Webflow with pixel-perfect precision.
Solution
Why Choose Coherent for Branding & Design
Most design agencies focus on making things look good. We focus on making things perform.
- Conversion-focused from wireframe to launch: CRO principles built into every design decision — not bolted on after
- Full-service, one team: Brand identity → UX/UI → Webflow development → SEO → ongoing support. No vendor coordination, no lost details
- Engineers who design: Led by a Computer Science graduate with an AWS Solutions Architect certification — we understand both the creative and technical side
- Animation specialists: Deep expertise in GSAP, Lottie, and 3D animations. Most agencies can't match our motion design capability
- 60+ successful launches: From startups to dollar100M+ manufacturers, across 10+ industries globally
- 100% Job Success on Upwork: 5.0 stars across 30+ completed projects
- Data-backed decisions: We use GA4, Microsoft Clarity heatmaps, and session recordings to inform design choices — not just designer intuition
Get a Quote
FAQ
Frequently Asked Questions
How is conversion-focused web design different from regular web design?
Do I need brand identity work before website design?
Can you redesign my existing website without losing SEO rankings?
What if I have Figma designs already — can you just build them?
Do you design landing pages for campaigns?
