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Vlorish — Full Rebrand & Webflow Build for a Fintech Ecosystem
Vlorish is the world's first freelance finance ecosystem, offering a patent-pending platform that revolutionizes budgeting, credit scoring, and financial management for the digital economy. Based in Eden Prairie, Minnesota, Vlorish gives freelancers and independent professionals a unified system to manage personal and business finances with real-time intelligence.
The Challenges
Vlorish was building something genuinely new — a freelance finance ecosystem with no direct competitor to benchmark against. The challenge was not just technical; it was about translating a complex, multi-feature fintech platform into a marketing site that felt intuitive and trustworthy to a non-technical freelance audience.
- Communicating a novel financial product category to users unfamiliar with the concept
- Redesigning both the marketing site and the web application UI simultaneously
- Building a CMS architecture capable of supporting features, team profiles, and blog content at scale
- Implementing conversion rate optimization for a SaaS sign-up flow with multiple audience segments
- Balancing product complexity with visual simplicity across all breakpoints
- Integrating email automation to support ongoing user acquisition and retention flows
Fintech products require exceptional UX to build the trust necessary for financial commitment. Our experience with SaaS and fintech website design gave us the foundation to approach this challenge strategically.
Our Development Approach
Coherent Agency served as Vlorish's chief UX architect — leading a comprehensive rebrand and redevelopment of the marketing site, web application, onboarding experience, and mobile app design simultaneously.
- Led a complete brand refresh including visual identity, typography, color system, and tone of voice
- Redesigned the web application UI from scratch in Figma, then built it in Webflow
- Developed a structured CMS for features, team members, and blog content
- Implemented custom Webflow animations to showcase product features engagingly
- Set up SEO fundamentals and email automation flows through integrated tooling
- Applied ongoing CRO improvements across sign-up flows and key landing pages
This engagement is a strong example of what our full-service Webflow offering looks like — from brand strategy through to development and post-launch optimization.
Results & Impact
- Launched a fully redesigned marketing site and web application aligned with Vlorish's updated brand identity
- Improved user engagement and sign-up conversion through refined onboarding UX and CRO
- CMS infrastructure enabled rapid publication of new features and blog content post-launch
- Email automation flows drove sustained user acquisition and re-engagement
- SEO foundations established for organic growth in the competitive personal finance space
- Positioned Vlorish as the definitive visual leader in the emerging freelance finance category
If you are building a SaaS or fintech product and need a partner who can own the full digital experience, book a strategy call or review our Webflow agency pricing.
Vlorish was one of the most comprehensive engagements in our history — and one of the most rewarding. Being the chief UX architect for a brand-new financial category required not just technical skill, but genuine strategic thinking. The result was a platform that looked and felt worthy of the revolutionary product underneath it. Explore more of our SaaS website design work to see similar engagements.